Client: Nakheel

Project: Forbidden City

Award:  Webby Award Honoree 2009

Forbidden City is a large multi-use property development in Dubai with apartments, office space, shopping centres and other facilities to support a large and vibrant community.

The Challenge

Dubai has enjoyed a sustained period of significant growth, and many similar developments are vying for the attention of prospective buyers.

Leftfield's task was to generate anticipation, bring the potential buyer closer to the vision whilst generating significant volumes of prospects as part of an integrated lead generation program.

Our Response

Extensively utilising interactive techniques, the campaign microsite features 3D renders, interactive floorplans, illustrations and information to engage the user.

An intuitive navigation format delivers an experience designed to encourage the user to explore the site and content.

The Results

A compelling and highly interactive campaign microsite, supported by rich-media generated a highly qualified pipeline of prospective buyers within five weeks of launch.